Consumers trust big brands because they perceive them to be more successful. They also believe that bigger companies offer greater value than smaller ones. But even the smallest of companies can instill confidence in consumers. It might be time to puff up your company’s “chest” and make your small business appear larger.
Review your website and determine if it is time to give it a makeover. Your website gives most people their first impression of your business, so make sure it doesn’t look like it was built back in 1996. Make it clean, professional, with an easy-to-navigate design. Add more content in the form of a blog, videos or podcasts. Compelling content will boost your SEO, position you as an expert in your industry, and help customers develop a relationship with your business.
Build a social presence. An active business page on Facebook or LinkedIn, or a company Twitter account can increase your visibility exponentially. Plus, the conversational nature of social networking will foster an intimacy with consumers that no amount of conventional marketing can duplicate.
Set up a company email address. Let’s be honest: handing out business cards bearing a free webmail account (e.g., @gmail.com or @hotmail.com addresses) isn’t going to instill confidence in your clients. Registering an email domain for your company is not only easy and affordable, but also demonstrates that you take your business seriously.
Get your name in the press; media coverage creates instant credibility. There’s no need to sign on with a PR firm, either. Independent publicists can be hired at a fraction of the cost and may give your business more TLC.
Use a voice-over IP (VoIP). Even in this age of email and online chats, customers still prefer to speak with a living, breathing human. However, a landline can’t keep up with the demands of modern business. Consider a VoIP phone service instead. The advantages are many, including conference calling, virtual receptionists, call queues and substantial cost savings.
Using these strategic changes will help your small business make a big impression in the marketplace.