May 14 2013 09:01 AM

An enhanced sales training forum will be held at the Snowfighters Institute newly constructed training facility in Erie, Pennsylvania. The forum will be held on May 20th-23rd, and will be lead by industry experts Judith Guido and John Allin of John Allin Consulting. Judith Guido is chairwoman of Guido & Associates.

This program is intended for owners, managers, business development and marketing professionals in the snow industry, as well as sales channel partners. The three-and-a-half day forum has four components consisting of educational segments, an interactive workshop, sales competition, role playing, strategic networking sessions and one-to-one consultations with Guido and Allin. The workshop will be limited in size, as the venue is an intimate hands-on educational program.

"The need for professional snow and ice management companies has grown significantly over the last three years. Customers have become more educated and have increased their demands for transparency, efficiencies, safety and sustainability as it relates to snow,” said Guido. “As a result, the industry has become more sophisticated. Those companies that can demonstrate their expertise and abilities in this growing market segment are increasing their revenues, profits, market share and valuation while differentiating themselves from their competition.”

Attendees will learn how to position and price their services as a risk management solution, as opposed to a commodity business. Key negotiating strategies will be discussed. Snow professionals will be educated on market size and dynamics, industry trends, business models, sales strategies, channel partners, technology and innovative marketing techniques.

In addition, they will also learn the importance of having a green and sustainability snow program, and how to build a successful sales strategy around this market force-de-jure. For those working on the Certified Snow Professional [CSP] designation by the Snow & Ice Management Association [SIMA], Continuing Educational Units [CEU’s] will be awarded.

The advanced sales forum event has pre-sold ninety percent of its seating capacity. For information on the program and to reserve a remaining spot, call the Snowfighters Institute at 814-455-1991.