Facing new water restrictions and shortages, the city council of Mountain View, California, made things crystal clear: it’s an emergency. In light of the state’s ongoing drought, the Stage 1 water shortage emergency allows city officials to enforce tougher restrictions on potable water usage.

Until May 31, according to city officials, businesses and residents will face the tightest regulations, with irrigation limited to once per week. On June 1, restrictions will ease up slightly with a twice weekly watering schedule, but residents will still be expected to follow certain guidelines. “On the irrigation side, we are asking our customers to limit the number of days per week they irrigate their landscapes," an official said.

The rules and outreach are part of an effort to cut back water usage in Mountain View by at least 10 percent. Those who refuse to comply with the restrictions could get their water turned off or face fines up to $600.