The Irrigation Association board of directors is pleased to announce that The Toro Company, Riverside, California, has upgraded to the highest level of IA membership: platinum.

“Toro has supported the association in various ways throughout the years — with monetary donations from our Toro Foundation, volunteer service on IA boards and committees, event sponsorship and more,” said Peter Moeller, director of marketing for Toro. “In this, Toro’s 100th anniversary year, we felt that upgrading our membership to platinum will ensure that customers recognize our steadfast commitment to the industry and to the major irrigation authority.”

“Under the leadership of Phil Burkart, (IA past president and Toro vice president/general manager), the entire Toro irrigation team has continued to make outstanding contributions to our organization,” said IA CEO Deborah Hamlin, CAE, FASAE. “We are extremely pleased to welcome them to IA’s most elite group of member sponsors.”

Toro’s investment will help the association implement its revised strategic plan, adopted by the IA board of directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations, and educating frontline irrigation professionals.