It’s inevitable—once you get a number of small projects under your belt, you yearn for that large project that will really put you on the map. Well, it may be big, and it may put you on the map, but is your business ready for it?
The truth is, large projects require more than just bidding against other contractors. It requires you sitting down and taking a look at your business. Can you really afford to ditch the one-day pond with amazing profit margins in exchange for a large project that is big dollar, but includes some variables beyond your control—including weather—that could cut into your productivity and ultimately, your profits?
The one-day pond is a sure thing, with guaranteed profit margins. And you can line those projects up, back-to-back, to make some serious money in a month. But what else is so great about small ponds?
Less you, more them
With smaller projects, you (the business owner) don’t necessarily need to be onsite but can instead go on a design consultation and close another sale while your crew works.
A larger job almost always requires that the head honcho be around, to make sure everything is running according to schedule, and to make sure that large equipment is being handled properly.
Higher closing percentage
Another bonus is that your closing percentage will be much higher with smaller projects. Smaller jobs are the bread-and-butter of a business, because there’s always someone with a backyard who needs a little pond. You have more chances and more time to sell a small project than a large one.
A sure thing
Small projects scream efficiency!
With a big project, you’re always experimenting, hoping that the idea you scratched out on a piece of paper on the way home from the site will work. Otherwise, you’ve put yourself behind one more day. With small projects, you can experiment with different ideas without worrying, because the other parts of the projects are right on task.
Word of mouth
Referrals are bountiful with small jobs. Once you’re done with a small job, the calls start rolling in from friends, neighbors and coworkers of the newest pond owners. The long-term relationship you have with them keeps the referrals coming. With larger jobs, not all of the homeowners’ friends can afford that two-week pond that covers the whole backyard. And with commercial jobs, ownership of your creation changes hands and, in the multitude of contractors working on the job, your name often gets lost in the shuffle.