Sept. 1 2006 12:00 AM

If you want to win profitable projects, you need to learn how to separate your business from the thousands of me-too green companies out there. Irrigation & Green Industry magazines 2006 Marketing for Guaranteed Success seminar series, starting this October, is meant to help you do exactly that.

Two leading green industry business management strategists and consultants, Judith Guido of Guido & Associates, and Jeff Carowitz of Strategic Force Marketing, will be traveling all over the country with this seminar to show you how to stand out. If youre already different from the competition, youll learn how to market your ID (Identifiable Difference).

If youre not different from the competition, theyll show you how to create an ID and business niche that will be difficult for competitors to duplicate. Youll also learn the latest in competitive intelligence practices and how to successfully use your new-found information to earn market share away from competitors.

You dont have to be a look-alike company with look-alike services, and you dont have to lose a bidding game where the customer cares only about price. This one-day, in-depth seminar is packed with innovative ideas, marketing and sales tools and techniques, and tips to help you create an unbeatable advantage in your highly competitive marketplace.

Designed for green industry contractors of all sizes and services, these interactive sessions will provide actionable information you can put to work immediately, as well as the tools necessary to measure your return on investment. No matter how many years you have been in the industry, you can improve your market position; you can develop new niche markets that are difficult to imitate, and find a faster way to target and qualify a new pipeline of profitable clients.

We think youll agree that the practical information shared in this seminar will make it well worth your timeit will be your best green industry marketing tool. Both presenters have years of hands-on experience working directly with some of the industrys leading contractors in developing growth and profit strategies.

Whether youre an owner, salesperson, estimator, manager, or crew leader, you should plan to attend this valuable session. Take the first step toward high impact marketing by enrolling today. Visit or call our registration desk at 866-GREEN81 for dates and enrollment information.