June 6 2018 06:48 AM

The “Why I Landscape” campaign is designed to attract students and career seekers to the landscape industry.

The National Association of Landscape Professionals, Fairfax, Virginia, has announced the launch of “Why I Landscape,” a national workforce campaign to promote the landscape profession and encourage students and career seekers to consider opportunities within the industry.

The campaign builds off NALP’s careers website. The website showcases various career paths that professionals can take within the industry and connects job seekers with potential employers through its national job board.

The national campaign includes digital advertising, media outreach and social media content.

“Social media is a critical component in communicating with the public as it helps shape perceptions and understanding,” says Missy Henriksen, NALP vice president of public affairs. “Our social media efforts will ensure that the proper messages reach and resonate with our target audiences. We urge industry companies to follow and share our posts to amplify the strength of our voice and messaging.”

The new social channels will offer followers a greater understanding of the breadth of the profession, advancement opportunities, compensation potential and insight into why current professionals value their careers. This messaging will come through testimonials, video content, industry statistics and news articles.