worked in every aspect of the company, Caroleo was ready to expand. He
realized early on that he had to build his list of accounts in order to
grow the company. He personally called and visited landscape contractors
in the area, building up his customer base and customer confidence.
grown he has. The Garden Dept. had two trucks when Caroleo took over;
it has since added 16 more to better serve their customers. He also
purchased more land and expanded the facility, and has aggressively
grown the business. The company went from 5,000 accounts to 15,000, and
volume grew from $4 million annually to $18 million annually.
says he built this business on service. “By adding the additional
trucks, we’re able to make deliveries to our customers faster,” he said.
“Our main focus is serving the landscape contractor and delivering
orders in a very timely manner.”
Recently, The Garden Dept. Corporation opened a second location and sales surpassed their expectations in the first year.
the business for the past ten years, Caroleo, still young at the age of
27, has gained a world of knowledge and a tremendous amount of
expertise. He expanded the product line to include tools, fertilizer,
seed, etc. The Garden Dept. has 75 employees and is one of the largest
wholesale nurseries on Long Island.
his personal life, Caroleo married his wife, Jennifer, two years ago,
and they have a one-year-old baby girl, Olivia. They are expecting
another child shortly, who they have al ready named Mia.
do the Caroleos do in their spare time? “What spare time?” questions
Caroleo. “I work 14-hour days, and weekends as well. I eat, sleep, and
drink this business. I love what I’m doing. Now that we have a good
management team in place, my dream would be to grow this business to a
large chain of wholesale nurseries all over the Tri-State area.”
has paid his dues. He says, “When my friends were going out, I was
working 14-hour days.” At the age of 27, with more than 20 years under
his belt, he has a whole career ahead of him.
did I realize how much I had learned; more importantly, how much I
needed to learn,” he says. “I’m still learning every day, and still
enjoying it. I’m so thankful that my dad is still available to me. That
in itself is a blessing.”