New Exec VP and CFO
ValleyCrest Landscape Companies, the nation’s largest integrated landscape services firm, has announced the addition of Gareth Asten to its executive team. Gareth joins the Calabasas, California-based firm as executive vice president and chief financial officer.
Asten brings to his new role more than 20 years’ experience in corporate finance, operations, and business leadership. His extensive experience includes strategic planning, driving profitable growth, and capital and financial strategies. Prior to joining ValleyCrest, Gareth served in various roles at Bolthouse Farms.
He has previously served as senior associate at Willis Stein & Partners, acting chief financial officer/vice president of Business Development & Planning at Ubiquity Brands, and mergers and acquisitions analyst at Lazard Freres. Asten holds a Bachelor of Science degree in finance from DePaul University and an MBA from Harvard Business School.