National Lawn Care Month is the perfect opportunity to promote our industry
Landscape contractors can make April a time to spread the word about the benefits of their services.
What is it?
It’s April, and for many landscape contractors, business is ramping up. What better time to spread awareness of our industry and remind the public of the benefits of a well-cared-for lawn? That’s why April has been designated as National Lawn Care Month by the National Association of Landscape Professionals. A host of other associations have also joined forces to help spread the word. They include: The Irrigation Association, The Lawn Institute, National Hispanic Landscape Alliance, Outdoor Power Equipment Institute and Turfgrass Producers International.
Did you know?
• Lawns trap more than 12 million tons of dust and dirt annually.
• Turf grass is much cooler than asphalt or cement, acting as an “air conditioner” for the surrounding area. (Lawns can be 22 degrees cooler than urban asphalt “heat islands.”) • A single grass plant can have more than 300 miles of roots.
• It is estimated that a 50-by-50-foot lawn (2,500 square feet) releases enough oxygen for a family of four, while absorbing pollutants, such as carbon dioxide, hydrogen fluoride and perosyacetyle nitrate.
• Research shows that people find stress relief and healing when interacting with nature or even when just viewing nature on a computer screen or through a window.
Source: National Association of Landscape Professionals Inc. (www.landscapeprofessionals.org)
The survey says…
In 2016, NALP set out to gauge how much Americans really know about lawn care and what it takes to correctly maintain a yard. Results from the poll showed that 74 percent of those responding believe they know how to care for their lawn each season. However, nearly one in three respondents admitted they are not sure how often a lawn should be watered. This indicates that many people are likely either overwatering their lawns and potentially wasting water or are underwatering them, producing an unattractive appearance.
How can you get involved?
National Lawn Care Month toolkit. To find more information and a toolkit of resources for promoting National Lawn Care Month, go to www.landscapeprofessionals. org/nalp/national-lawn-care-month.aspx. Watch for updates throughout the month of April from NALP, and be sure to use #LawnCareMonth in your social media posts.
Share the benefits. Americans love spending time in their yards, and healthy, well-maintained lawns have been shown to have numerous positive effects. You can share their many benefits with clients and potential customers and help them achieve the desired results.
Perhaps even more importantly, you can teach them how beautiful, well-groomed, efficiently irrigated landscapes can do much more than look nice. They can also:
• help protect families and pets from diseases carried by ticks, mosquitoes and other pests;
• enrich the quality of life in neighborhoods;
• benefit the environment;
• influence home sales and purchases;
• and finally, aid in healing, provide relief from stress and enhance our happiness and satisfaction with life.
Promote Lawn Care Month on social media.
The hashtag #LawnCareMonth is the official Twitter handle for National Lawn Care Month. Update your followers on what special things you are doing during this month-long awareness campaign.