March 16 2016
For an example, let’s look to another industry. Back in September, we had our local heating and cooling company come out to do its annual furnace tune-up. As usual, living in Michigan, we wanted ...
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Jan. 15 2015
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy ...
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Nov. 17 2014
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not ...
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May 16 2014
Landscaping has long been a part of my life. As a lifelong entrepreneur, I started my Detroit-area landscape company when I was 19. In the process of learning the business, managing my own crew, and dealing ...
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Jan. 15 2014
My partner Chip and I had just landed a large installation project for a new restaurant chain that was building several locations throughout our city, Nashville, Tennessee. However, at that time, our company ...
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Dec. 16 2013
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, ...
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March 14 2013
Incentives—rewards meant to encourage and motivate employees to be more productive—all too often backfire and create unintended consequences: internal squabbles, cynicism, distraction, and ...
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Oct. 16 2012
Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely satisfied ...
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