Global demand for lawn mowers is forecast to grow 2.6 percent per year to $8.3 billion in 2021, accounting for 34 percent of the power lawn and garden equipment total, according to a report from The Freedonia Group.
a Cleveland-based industry research firm. Growth will be driven by increasing construction of new single-family housing, as these products are infrequently replaced, and a large share of demand is associated with new household formation. These and other trends are presented in Global Power Lawn & Garden Equipment, 6th Edition.
According to the report, product sales will continue to be heavily concentrated in North America and Western Europe, as these regions feature both high personal income levels and cultural preferences for maintained lawns. Together, these two regions will account for 88 percent of global sales growth through 2021, with the U.S. alone accounting for over 60 percent of the increase. Developing regions will remain a small share of demand, although the Africa/Mideast region will post fast growth as income levels and housing construction rise.
Walk-behind mowers are the most common variation worldwide, owing to the inexpensive nature of these products. However, in many wealthy nations – particularly the U.S. – the high price point of riding mowers makes them a larger share of demand in value terms. Robotic mowers represent a niche product at present, but they are rapidly gaining market share. Lawn mowers vary widely in price, as this category includes both products for residential use and products used by commercial landscapers.