Oct. 15 2018 12:00 AM

Follow these three (and a half) tips for a successful show.

The industry’s largest trade show is Oct. 17-19 in Louisville, Kentucky. Whether this year is your first time attending GIE+Expo or your 15th, here are a few tips that can help you get the most out of your experience.

1. Plan for the show floor

With more than 500,000 square feet of indoor exhibit space and 20 acres of demonstration area outside, GIE+Expo has a lot of equipment to check out. Come prepared with a list of exhibitors you want to visit and equipment you want to test. If you come with a few members of your team, split up to cover more ground and compare notes at the end of the day.

2. Plan for the education

GIE+Expo offers great opportunities to learn more about how to work on your business, not just in it. Review the schedule ahead of time and make a point to sit in on a few sessions.

3. Plan for the evenings

With a stellar slate of free concerts at Fourth Street Live, and dozens of great restaurants and bars, you and your team will have no shortage of entertainment choices. So much of the value of GIE+Expo comes from the connections you make with other landscapers. Be sure to bring your business cards and connect with some of your colleagues after the exhibits are closed.

3.5. Plan for after the show

Put it on your calendar now to sit down with your core team to review your trip and compare notes so you can use what you learned in Louisville to grow your business in the coming year.