Oct. 24 2018 09:27 AM

GIE+Expo attendees enjoyed dog adoption event in partnership with the Kentucky Humane Society.

The Outdoor Power Equipment Institute, Alexandria, Virginia, partnered with the Kentucky Humane Society to host Mutt Madness, a dog adoption event for attendees of GIE+Expo. The event was held at the Kentucky Exhibition Center Thursday, Oct. 18 during the show.

Kris Kiser, president of OPEI, said, “We are taking the definition of ‘show dog’ to a whole new level. Thousands of GIE+Expo attendees drive to Louisville for the show and can bring a dog home with them. After all, who knows your yard the best? Your dog. And who makes your yard possible? The contractors, manufacturers, and landscapers who attend GIE+Expo. It’s a win-win for everyone.”

The event’s biggest moment was when OPEI’s education platform, TurfMutt, and the trade show awarded a donation of $10,000 to the Kentucky Humane Society to support their work in animal rehabilitation, rescue and adoption.

TurfMutt is an educational program used to teach thousands of educators and students across the country about the importance of properly caring for plants and trees in their communities, backyards, parks and schools.

Kiser and TurfMutt have been an on-screen education voice on CBS’s Lucky Dog television show and are a part of a new broadcast television show that debuted this month on the CW Network called Ready, Set, Pet.

Mutt Madness is a fun and fitting event at GIE+Expo since it helps bring awareness about making outdoor spaces safe and eco-friendly homes for pets. OPEI and many attendees both anticipate Mutt Madness becoming an annual event at the trade show.