Nov. 6 2018 06:00 AM

Consumer products expertise completes executive team of smart irrigation controller manufacturer.

Rachio, Denver, maker of smart sprinkler controllers, has announced the appointments of Sarah Heitzman as chief revenue officer and Julie Reeves as chief marketing officer.

“We are thrilled to welcome Sarah to the Rachio team and recognize Julie’s expanded role at such an exciting time of growth,” says Chris Klein, co-founder and CEO. “Following a tremendous year of expansion in 2018, Sarah and Julie will play pivotal roles in planning the future growth of Rachio as we continue to innovate and delight customers.”

Formerly a principal at Boston-based Bain and Co., Heitzman brings more than 10 years of industry and consulting experience, working with clients across a wide range of industries to address their strategic and operational issues.

“I’m ecstatic to be joining the Rachio team in a time with so much momentum behind us, and am inspired by the company’s mission, the passion of the team and the incredible award-winning products that have been built,” says Heitzman.

Julie Reeves was hired as Rachio’s vice president of marketing in early 2018, bringing nearly 20 years of experience in consumer packaged goods marketing and research. After leading the expansion of Rachio’s e-commerce operations, evolving the company brand positioning and driving consumer acquisition, the move to chief marketing officer expands Reeves’ role to continue expanding Rachio’s brand awareness and consumer acquisition.