Dec. 13 2018 12:00 AM

He will take over on January 1.

Haruyuki (Harry) Yoshida
Kubota Tractor Corporation

Kubota Tractor Corporation, Osaka, Japan, has appointed Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corporation and Kubota North America, based in Grapevine, Texas, effective January 1, 2019.

Yoshida is a 37-year Kubota veteran who most recently held the position of managing executive officer and general manager of the company’s farm and industrial machinery domain, strategy and operations headquarters in Osaka. He has also worked in the U.S. in various roles.

In conjunction with this announcement, Masato Yoshikawa, current president and CEO, has been promoted to the position of director/senior managing executive officer/general manager of the company’s planning and control headquarters. He will also serve as general manager of global IT management.

Yoshikawa has served as KTC’s president and CEO since late 2013, and has successfully led the company through considerable growth, change and technological advancements during his 5-year tenure in the U.S. He will assume his new role in Osaka at the start of the new year.

“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” said Yoshida.

“We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”