Lawn-Plus General Manager Bob Brower (left) presents the check to Project EverGreen Board Member Fred Haskett
GreenCare for Troops, an initiative of , Mentor, Ohio, is getting some support from a lawn care company in a rather unconventional way. Volunteers from , West Alexandria, Ohio, wanted to serve military families stationed at Wright-Patterson Air Force Base, near its office.
The Lawn Plus management team, led by owner Rodney Creech, met last summer to discuss the company’s fall promotional campaigns and identified a way to support GreenCare for Troops while providing a much needed service to its customers.
Lawn Plus committed to donating 15 percent of the total cost of any new fall aeration jobs sold in August and September to the GreenCare for Troops program. Lawn Plus promoted the offering via social media and call center representatives.
The response from existing clients and new customers looking to do a good deed allowed the company to raise more than $2,300 for GreenCare for Troops.
“We want to be engaged and give back to the communities we service, and become a positive force in that community,” says Austin Schmidt, sales and marketing manager for Lawn Plus. “We thought the promotion would go well because anytime in the past we’ve done an effort on behalf of the military it has been well-received. Our customers responded and stepped up to the plate.”
Schmidt says Lawn Plus is already looking ahead to this year to see what it can come up with to help give back to GreenCare for Troops and a community that has treated them so well.