March 5 2019 12:00 AM

The new offers updated site architecture and navigation.

Oregon Products, Portland, Oregon, has announced the latest updates and improvements to its website, Since its launch in 2017, the website has offered a simplified purchase process and overall online experience for users. Some of the recent modifications include an enhanced OEM Part Finder, along with new website architecture and search navigation.

Some of the new and upgraded features include:

• An improved Part Finder tool that allows users to locate the correct replacement part from Oregon’s catalog of nearly 9,000 part numbers. The latest enhancements include tool tips that help users define the parameters needed to complete each search, as well as the definitions of each specification shown in the results. In addition to tool tips, the Part Finder’s results have been reorganized to better showcase the specific options of available saw chain, guide bars, combinations, and more to users. These new features provide a more user-friendly experience on both desktop and mobile devices.

• Enhanced search functionality provides users with even better, more refined results. The search engine now offers users additional resources, such as instructional guides and videos that are relevant to the available search results.

• New navigation incorporated in the website’s architecture separates product categories more thoroughly to improve user experience. In addition, the navigation’s bread crumbs feature displays where a user is located within the website to help overall usability.

“We’re thrilled to complete another phase of improving Oregon’s online business,” said Director of FLAG Digital Marketing and eCommerce, Kathleen Voboril. “Our goal with the latest update was to significantly improve the OEM Part Finder functionality and the overall customer experience. The vision is for to be the hub where our broad range of customers, including servicing dealers, forestry workers, landscapers and homeowners, can find the help and information they need in a quick and efficient manner. We hope new and returning visitors to are just as excited about these enhancements as we are.”

Oregon is a brand of Blount International Inc., a global manufacturer and marketer of products for the forestry, lawn-and-garden, farm-and-ranch, agriculture and construction markets that sells its products in more than 100 countries around the world.