The company will also move its headquarters from Dallas to Cleveland, where buyer Fahey Group is based. Terms of the transaction were not disclosed.
According to the article, Robin has more than 1,000 customers using its robotic mowing technology, with machines in the U.S. under its franchised service and 15 locations in 12 states.
Fahey Group founder Logan Fahey will become the CEO of Robin. Its founders, Justin Crandall and Bart Lomont, who started the company in 2015, will remain with the company as advisers.
The move also puts Robin closer to its manufacturer, MTD Products Inc., in suburban Cleveland.
Robin sells subscription-based services to customers starting at $19 a week for the mowing service, which includes lawn care, maintenance, repairs and theft protection. The mowers are programmed to operate independently to trim a lawn daily, guided by an invisible wire system.
According to the article, the acquisition is a natural fit for Fahey Group, which focuses on the lawn sector. The company already owns mowing technology company Landmark Automation and the two-location supply store Landmark Lawn and Garden Supply.
Logan Fahey, founder and managing partner of the holdings group, says the company’s focus is split between traditional lawn care products and what it sees as the future of lawn care, companies like Robin. Under the Landmark Automation name, Fahey Group was an early franchise owner for Robin in Cleveland and Tampa, Florida. Fahey says he’s been watching the startup since its founding.
He says that over the next year, Robin will focus on its current franchises and growing them to scale.