Nov. 11 2019 08:58 AM

The tree service franchise expects to achieve $100 million in sales by 2021.

Monster Tree Service, a tree service franchise, is expanding into Michigan. The Monster Tree Service franchise continues to build on its rapid three-year franchise system growth.

Business entrepreneur Michael Porter has purchased the rights to a Monster Tree Service Territory in Ann Arbor, Michigan, covering Pinckney, South Lyon, Brighton, Ann Arbor and surrounding areas. Porter is already getting down to business with a unique marketing strategy that combines his entrepreneurial ambitions with his passion for University of Michigan football.

Porter sponsors a 30-minute weekly segment called the “Monster Moment of the Game” on Sports Talk radio 1050 AM, which covers Michigan Wolverines football. A lifelong Michigan fan, Mike gets to talk about his business and big plays of the game every week.

“I’ve done work for the head coach, Jim Harbaugh and other local celebrities,” says Porter. “I routinely get calls from fellow Michigan fans who heard me on the radio and need work done on their properties. After we schedule their Monster Tree Service work, we’ll talk football. It’s a great way to connect with the community.”

Josh Skolnick, CEO and Founder of Monster Tree Service, is confident that Porter will be a tremendous asset to the Monster Tree Service franchise.

“Michael is a perfect fit for the Monster Tree Service brand,” says Skolnick. “His deep understanding of business, incredible work ethic and entrepreneurial spirit makes him a great addition to our team. I can’t wait to see his growth in the coming years.”

Monster Tree Service is the only franchise tree company capitalizing on the under-served $17 billion tree service industry. Monster Tree Service has achieved consistent year-over-year, 5% growth since 2009, resulting in an over $10 million business. Because it’s a high-upside opportunity, and a recession-proof business, Monster Tree Service expects to achieve $100 million in sales by 2021.

“There are almost 100 lakes around Ann Arbor,” says Porter. “We specialize in big tree removals on lake properties. The homes are so tightly packed along the lakefronts that we routinely bring in a crane and lift the tree right over the home. We even did one tree removal by kayak! It can be very challenging, but we have a team of professionals with the knowledge and experience to deal with this unique concern in our community. We are also excited to offer our wide array of services, including, plant health care, tree and shrub pruning and more.”