Atlanta-based SingleOps, a provider of business management software to green industry companies, has grown its customer base and revenues over the past 12 months, prompting bigger investments in key programs and the promotion of Taylor Gould from chief marketing officer to president.
SingleOps launched in 2013 to automate many of the processes that tree care, lawn care, full-service landscaping, sod farm and landscape supply companies were still doing manually, such as lead management, bidding, project and labor management. Since then, SingleOps has landed hundreds of customers who have collectively processed over $1 billion in completed jobs.
From Q3 2018 to Q3 2019, SingleOps expanded its customer base 133%, doubled its revenue, and increased usage of its product 180%. As a result, SingleOps plans to double its product development and customer program budgets in 2020 while opening multiple jobs across the company. In Q3 2019, SingleOps was named a top 10 best place to work in Atlanta in the small business category by the Atlanta Business Chronicle.
“SingleOps has been growing due to a combination of forces,” says Sean McCormick, founder and CEO of SingleOps. “On the one hand, the green industry is highly competitive. Customers have plenty of options when it comes to choosing a service provider, putting the onus on providers to deliver great service at a reasonable price. At the same time, green industry businesses generally lack modern software tools that would make service delivery better and more efficient. That’s where SingleOps comes in. We’ve combined green industry best practices with advanced software to help our customers meet their goals.”
Many of the programs that contributed to SingleOps’ growth in Q3 were developed by Gould, who joined the company as CMO in January 2019. Under Gould’s leadership, the number and quality of sales leads increased, and company messaging was refined.“We’re at an exciting stage in our development,” said Gould. “We’re getting some strong customer traction as companies realize that the software they’ve been using to manage customer and job data is outdated and in some cases irrelevant. In my new role, I look forward to working with our team to help our customers grow and innovate by providing them modern solutions that increase visibility into the performance of their businesses and help them make more informed business decisions.”