Jan. 10 2020 09:29 AM

He joins the company with three decades of consumer products leadership experience behind him.

Greenworks Tools, Mooresville, North Carolina, a manufacturer of lithium-ion battery-powered outdoor equipment for landscape professionals and consumers, has announced the addition of Brian McCarthy as president for North America. McCarthy has spent more than 35 years in the consumer products industry, with a large part of his experience centered on managing the sales and marketing efforts of several tool companies. McCarthy has a great depth of experience in the lawn and garden, power tool and hand tool categories.

“We are very excited to start the new year by bringing on a great leader in Brian McCarthy,” says Yin Chen, CEO of Greenworks Tools. “Throughout his career, Brian has demonstrated the ability to grow brands on a national level, all while building strong relationships with customers and his teams internally. His experience with outdoor power tools and hand tools makes him an excellent choice to lead Greenworks’ North American business unit as we continue our rapid growth.”

McCarthy is well-regarded for his leadership ability, most recently acting as the vice president of sales for RZ Industries, Burnsville, Minnesota. At RZ, McCarthy successfully introduced and placed new lines of products in many national level sales channels, including Lowe’s, one of Greenworks’ biggest customers.

“I couldn’t be prouder to join a company that is committed to producing the most innovative, sustainable products in the cordless outdoor power equipment industry,” says McCarthy.