Atlanta-based SingleOps, a business management software for outdoor service companies, has completed a study of the North American green services industry.
The SingleOps Green Industry Economic Report, which is available here, includes data from hundreds of thousands of one-off landscaping and tree care jobs proposed by companies using SingleOps’ platform in 2018 and 2019. Examples of one-off jobs include the removal of a fallen tree, storm cleanup, a flower bed installation or the construction of a retaining wall.
A key takeaway from the study, the first of its kind from SingleOps, is that proposals sent to customers by landscaping and tree care companies in the U.S. and Canada are accepted on average 63% of the time. In 2019 alone, green industry companies across the tree care and landscaping industries bid a total of 398,223 jobs for a total value of $817,830,550. Of those jobs, 225,496 were accepted by customers, for a total value of $443,760,817.
In the tree care vertical, 55% of proposals were accepted by customers, representing 46% of the total proposed job value. Tree care jobs in 2019 had an average value of $1,759 and a median value of $800 compared to an average value of $1,980 and a median value of $708 in 2018.
In the landscape vertical, which includes general landscaping, landscape design/build, landscape maintenance, landscape supply and lawn care, proposals were accepted by customers 64% of the time, representing 44% of the total proposed job value. Landscape jobs in 2019 had an average value of $1,558 and a median value of $577 compared to an average value of $2,324 and a median value of $1,000 in 2018.
“We know from talking to our customers that they're paying very close attention to proposal acceptance rates and job values, which are leading indicators of the health of green industry businesses,” says Sean McCormick, CEO of SingleOps. “Our goal with this report is to provide the green industry with insight into acceptance rates and job values nationwide, so that businesses can measure themselves against their peers and assess what changes may grow revenue and increase productivity. We know there are tangible things green industry companies can do to improve acceptance rates and job values, including automating various aspects of the bid, project management and billing processes. We can tell from the high level of interest in our product that green industry companies believe this as well.”