SiteOne Landscape Supply Inc., Roswell, Georgia, a wholesale distributor of landscape supplies, has announced that Shannon Versaggi will be joining the company as senior vice president and chief marketing officer.
Versaggi joins SiteOne following a 15-year career at Lowe’s Companies where she led teams covering all aspects of marketing services, product marketing, brand strategy development, loyalty programs, customer segmentation and analytics, media, planning and creative. Most recently, she was vice president of integrated marketing, media and creative. Prior to Lowe’s, she worked for SunTrust Bank for three years as a portfolio specialist and commercial banking representative.
Versaggi graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in business. She also earned a Master of Business Administration in marketing from the University of Georgia.
“We are thrilled to have Shannon join our executive management team,” says Doug Black, chairman and CEO of SiteOne. “She brings deep knowledge and a proven track record of results in every element of the marketing mix – from brand strategy development to execution of customer-centric marketing initiatives. We are confident in Shannon’s ability to help us achieve world-class marketing at SiteOne and enhance our customers’ experience and success.”