Doosan Bobcat, West Fargo, North Dakota, partnered with two organizations to address critical needs in the communities where its customers, dealers and employees live and work. The global compact equipment leader launched projects with Wounded Warrior Project and Bombas, as well as debuted new products, at the Conexpo-Con/Agg 2020 show in Las Vegas from March 10-14, 2020.
In addition, as an extension of its recognition of U.S. military service members, Doosan Bobcat selected a military veteran to receive a new T76 R-series track loader, valued at $75,000. The veteran will be named later this year.
“Our service men and women put their lives on the line for our country every day, and they deserve support long after they return from active duty,” says Mike Ballweber, North American president of Doosan Bobcat. “Donating one of our machines is just one way we can thank someone who has given so much to our country.”
Doosan Bobcat is honored to partner with WWP, a nonprofit organization dedicated to serving injured veterans and their families. Conexpo-Con/Agg attendees were able to purchase a limited edition scale model of a T76 camouflage-wrapped loader on display at Doosan Bobcat’s booth. The model was available for $40 and included free shipping and delivery after the show. Gross sales of 2,000 units sold (up to $80,000) were to be donated to WWP on behalf of Doosan Bobcat.
“We are proud to work with Wounded Warrior Project to give a voice to our veterans and raise awareness for this great organization,” says Ballweber.
Attendees were also able to support injured veterans by purchasing WWP-branded apparel and gifts at a pop-up store located in Doosan Bobcat’s booth during the show.
“We’re incredibly grateful for Doosan Bobcat’s passion for serving injured veterans and their families,” says Gary Corless, WWP chief development officer. “Their support will help us honor and empower warriors and provide life-changing programs and services free of charge.”
Doosan Bobcat also partnered with Bombas, an e-commerce sock and apparel company with a mission to help those in need, to raise additional awareness for the homeless needs of veterans. The partnership is part of the company’s ongoing commitment to empower people and support communities. Doosan Bobcat purchased 5,000 pairs of Bombas’ new, high-performance boot socks to give away at its booth throughout the show.
For every item purchased, Bombas donated a specially designed item to someone in need. Through this partnership, Doosan Bobcat donated 5,000 pairs of socks to the shelters and programs of the Department of Veterans Affairs to benefit at-risk veterans.“We are happy to work with Doosan Bobcat and donate 5,000 pairs of socks to veterans in need,” says Alex Cohen, associate director of corporate sales at Bombas. “Our hope is to create a longer, lasting impact that raises awareness about homelessness and the importance of giving back within our local communities.”