Atlanta-based SingleOps, a business management software provider for outdoor service companies, announced $6 million in new funding. Five Elms Capital led the round, and Ryan Mandl, partner at Five Elms, joined the SingleOps Board of Directors. SingleOps has now raised $8.5 million overall.
SingleOps doubled its revenue, customer base and staff in the past year. The company’s growth has been fueled by outdoor services companies such as landscapers, tree care, lawn care and landscape supply companies that wanted to improve productivity by automating key processes. However, as COVID-19 began showing up in the U.S., SingleOps says many outdoor services companies shifted their focus from automating processes to deploying tools that would allow them to run their businesses remotely.
“Our customers are adjusting to changing market conditions by adopting tools like SingleOps that make it easier to perform front- and back-office tasks remotely,” says SingleOps CEO Sean McCormick. “Using SingleOps, companies can provide estimates, schedule work, manage crews, track labor and materials, and invoice and receive payments, all from their home offices without meeting customers face-to-face. This has allowed them to continue operating, and in many cases increase productivity.”
Founded in 2013, SingleOps has about 400 customers, including large companies such as Arbor Masters, Capital Land Management and Quality Care, that collectively have used the SingleOps platform to process over $1.5 billion in revenue. SingleOps plans to use the new funding to expand its solution set, either organically or through acquisition, and grow its team. The company is still hiring across all key areas, from sales and marketing to product development and customer-facing operations.
“The overall perception is that the green industry has been relatively insulated from COVID-19,” says McCormick. “Many of these businesses are considered essential in terms of the services they provide, such as tree care, which can be vital from a safety perspective. And, depending on the state, city and county, even maintenance work has proceeded as usual. Our ability to support these companies by allowing them to access key data and perform business-critical tasks from anywhere while limiting in-person meetings has helped to keep our business going strong through these unprecedented times.”
“The green industry generates nearly $100 billion in annual revenue and yet, many companies in the space are still using email, spreadsheets, and pen and paper to manage projects, payments and invoicing,” says Mandl. “As they look for ways to be more efficient, competitive and profitable, updating their business systems is a logical solution. In a short time, SingleOps has established itself as the leading modern all-in-one business management platform for the outdoor services industry. Sean has put together a great team and product, and we are thrilled to lead this investment.”