June 15 2020 07:52 AM

Ron Sims has worked in the nursery industry for 12 years.

Arborjet, Woburn, Massachusetts, an industry leader in plant health care and arboriculture, announced that Ron Sims is taking the role as Western regional manager. He will focus on the counties of San Diego, Los Angeles and Orange County, including the Coachella Valley region. Ron will also manage Arborjet’s regional technical managers west of Illinois.

Sims is an experienced sales executive with a background in information systems, horticulture agriculture, and he has worked in the nursery industry for 12 years. He specializes in building sales teams and has serviced national accounts with Costco, Home Depot, Lowe’s and Walmart, as well as independent garden centers (Armstrong, Moon Nursery & Green Thumb) and national distributors, such as SiteOne, Target, Nutrien, Helena and Central Garden & Pet.

“My passion for our industry comes from a drive to help consumers find quality products and services that are eco-friendly, sustainable and solve problems to everyday challenges in arbor care, plant health and horticulture,” says Sims.

His role at Arborjet will be to manage the western regional technical managers, and to develop relationships with distributors, executives, branch managers and applicators to drive overall sales at the company. Sims has a proven track record in improving the customer experience and has successfully achieved double digit sales growth across multiple platforms.

Sims is a graduate of Orange Coast College in Costa Mesa, California, with a degree in associate psychology and business management, and a Bachelor of Science in business from Penn State World Campus.

“We’re proud to have Ron onboard as we continue our legacy of providing the highest quality products and services in the industry, developing the latest technology, and offering top notch service,” says Russ Davis, Arborjet president and CEO. “Ron’s goals truly align with our company mission of environmental sustainability – keeping people and planet in mind.”