June 15 2020 07:54 AM

Brands team up to create sweepstakes with winner to guest star on The Fowl Life.

Photo: Bad Boy Mowers

Bad Boy Mowers, Batesville, Arkansas, is partnering with Chad Belding, star of The Fowl Life on Outdoor Channel.

Bad Boy Mowers and The Fowl Life are kicking off the deal with a sweepstakes for one winner that will commence on July 4 and run through Thanksgiving. The winner will be chosen to participate in a January 2021 hunt in California with Chad and the entire Fowl Life crew, which will be documented for Belding’s signature broadcast show “The Fowl Life”, now entering its 12th season.

Entries for the sweepstakes will be available at official Bad Boy Mowers dealers for every consumer that takes a test drive of a mower. Belding will be promoting the sweepstakes through The Fowl Life Show, The Fowl Life podcast, This Life Ain’t For Everybody podcast and his own social media channels.

“Bad Boy Mowers and I share the same values, in terms of looking good means feeling good and that includes your lawn,” says Belding. “The brand also supports the heritage and culture behind hunting, which made this a natural fit for us.”

“I couldn’t be more excited about our association with Chad and The Fowl Life organization,” says Lennie Foree, marketing director for Bad Boy. “Bad Boy Mowers is located right along the richest vein of duck and waterfowl hunting anywhere in the world and we understand better than anyone the care, upkeep and conservation planning that goes into keeping this sport, and lifestyle, growing for generations to come.”