Photo: Leaf-It To-Us

Matthew Sullivan, a 14-year-old from Morris Township, New Jersey, who started a lawn care business last year, has experienced a boost in demand in lawn care since the coronavirus crisis began, according to an article on nj.com.

He’s expanded his business by employing other 13- and 14-year-olds for mulching, weeding, leaf blowing, weeding, planting and fence painting. The business, Leaf-It To-Us, donates 10% of its proceeds to a local Morris food drive.

On June 27, Sullivan and his partners Christian Vander Groef, Eric Ottaiano and CJ Piccola, presented local charity Help MorrisNOW with a $500 check, and also volunteered at the food drive.

Though the company had originally been donating proceeds to St. Jude Children’s Research Hospital, it switched to a local cause in its community this season.

Sullivan predicts that the company has made more than $8,000 total since its inception last summer and $5,000 since this April. Last year, they completed around two to three jobs a week. This year, they’ve scaled up to two jobs a day.

Having learned landscaping skills from shadowing older kids or helping with tasks around the house, the boys used to just do jobs within their neighborhood. As the business grew, most of their jobs were further away.

Their parents typically drop them off at jobs, or, if the house is close enough, they’ll ride their electric dirt-bikes.

The boys earn a lot of business through word-of-mouth. Sullivan fields calls, texts and emails as the small business’s founding entrepreneur, with help from his partners, all friends from the neighborhood.

They plan to keep the landscaping business running as long as they can while maintaining their charitable giving.