Atlanta-based SingleOps, a business management software for outdoor service providers, has released its quarterly report tracking the health of the green industry. A key takeaway from SingleOps’ Q1/Q2 2020 Green Industry Economic Report is that outdoor service companies, including tree care and landscape specialists, have weathered the pandemic fairly well so far, despite some volatility along the way.
The SingleOps Green Industry Economic Report includes data from hundreds of thousands of one-off commercial and residential jobs performed by outdoor service companies in North America using the SingleOps platform between January and June 2020. Examples of one-off projects in the SingleOps system include the removal of a fallen tree, a storm cleanup, a flower bed installation or construction of a retaining wall.
For the first six months of 2020, 56% of one-off tree care and landscaping jobs totaling over $256 million were accepted by outdoor service companies using SingleOps’ system. The proposal acceptance rate was 45% for tree care companies and 66% for landscapers. Digging deeper, the tree care acceptance rate was 52% in January before plummeting to 32% in February, only to rebound to 54% in March and 53% in April; the months of May (50%) and June (48%) weren’t as strong. Among landscaping companies, January’s acceptance rate was 63%, February jumped to 70%, and March (72%) and April (71%) were stable, to 70% in May and 68% in June.
Meanwhile, the average price of a one-off tree care job in the SingleOps system was $2,235 in January and rose to $2,565 in February. It has slipped a bit since: the average tree care job was $1,746 in June. On the landscape side, the average job size was $5,784 in January, dipping to $4,122 in February and $3,942 in March before bottoming out in April at $2,276. The numbers have gone up since, with June coming in at $3,276.
“Over six months have passed since we published our first Green Industry Economic Report, and despite all the chaos wrought by COVID, our industry has proven resilient,” says Sean McCormick, CEO of SingleOps. “With people now spending more time than ever in their yards, home improvement projects are popping up everywhere. While we understand that tough times may yet lie ahead, we remain confident that the green industry will weather the storm and pull through stronger than ever.”