Oct. 29 2020 06:00 AM

Upgrades include new tools to manage online reputation and direct mail campaigns.

ServiceTitan, Glendale, California, a software and operating system for residential and commercial contractors, launched new marketing tools that transform the company’s best-selling Marketing Pro platform into a full suite of automated marketing functions.

ServiceTitan’s new reputation and direct mail marketing features equip users to generate, monitor and manage online reviews and listings and create and distribute targeted direct mail campaigns from an integrated platform.

“With these new marketing channels, it would typically take two to three separate applications to do everything that Marketing Pro is capable of now,” says Ershad Jamil, chief growth officer of ServiceTitan. “Not only does Marketing Pro automate tasks like managing mailing lists, sending follow-ups and tracking reviews, it’s all integrated so it saves time and effort. And because it’s connected to existing revenue data, there are real, actionable insights and ROI information.”

With ServiceTitan’s new reputation and direct mail marketing tools, users canperform tasks such as monitoring online reviews, streamline online business listings and generate targeted mailing lists of existing customers.

“For years, contractors have known that marketing is important, but they may not have had the experience or tools necessary to identify or implement the most effective strategies and practices,” says Jamil. “We want to lead the way not only in showing that marketing is critical to success for trades professionals but empowering them to build it into their workflows. We think the new enhanced Marketing Pro can be a real difference-maker for ServiceTitan users.”

The reputation and direct mail marketing functions complement the email marketing capability of the original Marketing Pro, launched in 2019. Since launching last year, Marketing Pro users have sent more than 40 million emails through the platform.