Conserva Irrigation, Richmond, Virginia, received World-Class Franchise certification from the Franchise Research Institute.
The recognition comes after an independent franchisee validation survey conducted by the Franchise Research Institute in which 95% of Conserva Irrigation franchisees participated. The survey was designed to determine the quality of 10 key metrics crucial to franchisee success within the Conserva Irrigation franchise system.
“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute. “A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. Conserva Irrigation was not afraid to ask their franchise owners tough questions, and their high marks provide scientific documentation that they are consistently meeting franchisees’ needs.”
The survey asked Conserva Irrigation franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
“We are delighted and very proud of the strong scores earned by Conserva Irrigation,” says Chris Grandpre, chairman and CEO of Outdoor Living Brands, parent company of Conserva Irrigation. “These results reflect the strong collaboration between our organization as the franchisor and our team of talented Conserva franchisees who are rapidly growing their businesses using the Conserva brand and business model. Franchising only works if you have successful, happy franchisees enjoying strong growth and unit economics so, again, we are delighted by these fantastic scores that we’ve received from our franchisees.”