Nov. 16 2020 08:31 AM

Lawn care franchise names new sub-franchisor, ASI Landscape Management, that will initially develop 14 territories in Tampa Bay area.

Lawn care franchise Weed Man welcomes its newest sub-franchisor to the 50-year running legacy company. CEO Joe Chiellini and COO Mark Almeda of ASI Landscape Management, Thonotosassa, Florida, are the sub-franchisors set to drive Weed Man expansion plans and services throughout South Florida.

Chiellini, Almeda and their experienced team members will be instrumental to Weed Man’s development across South Florida. With their first lawn care season beginning in 2021, the sub-franchisors will be operating throughout the Tampa Bay area with 14 territories to start. They will increase the Weed Man brand awareness and superior service throughout Southern Florida with both new qualified franchisees and multiple corporate locations.

The business partners are strong examples for the next generation of Weed Man franchise owners as they began as a two-man residential operation and scaled into a multi-county $14 million commercial business.

Chiellini retired from his nearly 30-year career as a captain for Hillsborough County Fire and Rescue while growing his landscape management company. Almeda has worked with Chiellini since 1995 and climbed the ranks as Chiellini relied on his management and leadership throughout his career with the fire department. Almeda became a partner in 2005 and vice president/COO of the company. Their entrepreneurial drive, experience and proficiency in the green industry caught the attention of Weed Man.

“We’ve always been motivated to put Weed Man on the map in Florida but knew it had to be done with the right partners, with a strong existing presence in the market and who matched our company’s winning culture,” says Weed Man CEO Jennifer Lemcke. “They understand the vision and know that Weed Man’s proven systems, paired with their level of experience in the area is exactly what it will take to be successful in Florida.”

The sub-franchisors already have plans for expansion into another Florida market with 11 additional territories planned. The entrepreneurs and now sub-franchisors will be seeking qualified franchise partners to join them in establishing Weed Man lawn care throughout the region.

“We know our established roots and reputation in the area will be beneficial as we grow the franchise,” says Chiellini. “Especially as we begin working directly with new and driven Weed Man business owners, our role as sub-franchisor will serve as a hands-on, local point of contact. We will be the extra layer and extension of support to the existing corporate leadership team and network of other successful Weed Man franchise owners throughout the United States.”