Sunday, a subscription box service for lawn care products, has raised $19 million in its second round of venture-capital funding as it seeks to capitalize on a hot market for houses nationwide, according to an article on dailycamera.com.
The Boulder, Colorado-based startup registered as This Land Inc. uses available climate data and soil samples from customer lawns to decide which lawn products they send to homeowners to promote healthy growth or control weeds.
CEO Coulter Lewis said 2020 sales have been eight times higher than in 2019 and far beyond initial expectations. That growth has partially been fueled by shifts in the housing market during the pandemic. Lewis also believes Sunday is drawing customers in with the products the company formulates in-house without using man-made chemicals.
Sunday grew this year from 20 employees to 40, and Lewis said the $19 million round will be used in part to hire more across the company, with a special focus on hiring developers to help manage the large datasets Sunday uses to analyze climate patterns and soil samples.
The company has raised a total of $28.2 million in venture funding overall, including a $6 million Series A last August and a $3.24 million seed round last January.