Jan. 15 2021 07:10 AM

Partnership is part of Conserva’s strategy to accelerate the growth of the business in the U.S.

Conserva Irrigation, Richmond, Virginia, has partnered with the franchise sales organization, Franchise FastLane, as part of its strategy to significantly accelerate the growth of the business throughout the United States.

This comes shortly after Conserva Irrigation announced in December that it had eclipsed 100 territories operationally. Conserva Irrigation operates underneath the Outdoor Living Brands umbrella organization.

“We’ve admired Franchise FastLane’s ability to deliver exponential franchise growth to its partner brands,” says Chris Grandpre, chairman and CEO of Outdoor Living Brands. “After methodically testing the Conserva Irrigation business model for five years and then building it to a 100-plus unit franchise system over the last three years, our organization is ready to support the exponential growth that we’re confident Franchise FastLane will deliver. We’ve invested in the support team and support systems and have the experience and track record gained from our other brands to handle an increased pace of new Conserva franchise location openings. In light of how selective Franchise FastLane is, we’re thrilled to partner with them for this next chapter of our growth.”

“We conducted preliminary due diligence on over 200 franchise brands in 2020, but brought on less than 10 as new brand partners,” says Carey Gille, president of Franchise FastLane. “We are extremely selective in search of the most compelling franchise opportunities. We look for concepts with strong unit economics for franchisees, attractive ROI’s, happy and successful franchisees who support the brand’s growth, and a franchisor willing and able to support the expedited growth that Franchise FastLane will bring. Outdoor Living Brands has a proven track record and experience scaling franchise businesses. That track record and financial strength, combined with Conserva’s first-to-market positioning and its differentiated business model makes this a compelling franchise offering for Franchise FastLane to represent.”

“Conserva Irrigation is proud to be the industry leader in providing responsible, water-efficient irrigation solutions to our clients, while helping our franchisees to build vibrant businesses that allow them to achieve their personal career, lifestyle and financial goals,” says Russ Jundt, founder of Conserva Irrigation and brand leader of the business unit under Outdoor Living Brands. “We are excited to have the opportunity to accelerate the pace of adding new franchisees and locations to our system in partnership with Franchise FastLane.”