Jan. 29 2021 10:50 AM

Subsite Electronics, American Augers and Trencor businesses joining forces with Ditch Witch.

Kevin Smith has been named the general manager of the recently formed Ditch Witch division of The Toro Company, Riverside, California. Smith will bring the businesses of Ditch Witch, Subsite Electronics, American Augers and Trencor into one organization that will primarily sell its products through the worldwide Ditch Witch dealer channel.

Dennis Wierzbicki, the previous president of Ditch Witch, has retired.

“I look forward to leading the Ditch Witch division and bringing these four brands together as one strong organization. Each brand has unique, differentiating qualities, and we will leverage our talent and expertise in key market segments and work closely with our Ditch Witch dealers to deliver an unparalleled customer experience every day,” Smith says.

Smith spent 20 years in the Ditch Witch organization gaining experience in manufacturing, product development, research and development, sales, market development, product management and in direct sales with the dealer organization. From there, Smith served as president of MTI Equipment for seven years, where he expanded the brand’s presence in the used HDD equipment segment. In 2015, he began leading the Subsite Electronics and HammerHead businesses, where his leadership was instrumental in driving profitable growth for both brands and in developing HammerHead’s repair and rehabilitation strategy for the underground utility markets.

Smith currently serves on the board of Harper Industries in Harper, Kansas, the Association of Equipment Manufacturers 2050 Infrastructure Taskforce, as well as on the Utility Expo show board.