Nicolock Paving Stones, Lindenhurst, New York, is taking its annual vendor presentation on the road with a mobile design center because of the COVID-19 pandemic.
“Each year, we host our vendors at our offices on Long Island to showcase our latest products and designs,” says Jeremy Mutschler, Nicolock’s director of marketing. “Due to concerns related to the pandemic, we had to find a creative way to reach our buyers.”
Mutschler notes that the company’s core audience of landscape designers, mason contractors and building material and hardscape buyers weren’t enthusiastic about virtual Zoom presentations. So, Nicolock custom-built four touring trailers to visit various East Coast locations throughout February, March and April. These dealers and contractors rely on Nicolock as a single source for paving stones, wall systems, piers, coping, caps, steps, fire pits and fireplaces, outdoor dining and outdoor living products.
The trailers, which are well ventilated and easily sanitized between customer visits, feature Nicolock's latest products as well as the Nicolock “paver challenge,” which Mutschler believes will play to the company’s competitive strengths.
“With more people sequestered at home, the upcoming spring demand for hardscapes to create outdoor living and entertainment spaces has never been greater,” says Mutschler. “Nicolock dealers and contractors are critical to our success, so we found a safe, innovative way to reach them with the products and information they need to be successful.”