The Toro Company, Bloomington, Minnesota, was acknowledged as a Recycling Demand Champion by the Association of Plastics Recyclers. The APR program, designed to expand market demand for recycled plastics, has generated more than 175 million pounds of new demand for post-consumer resin in its third year.
“We are committed to the wellbeing of our customers and the communities we serve through a strong emphasis on market-leading innovation that enhances the health of the ecosystems around us,” says Ralf San Jose, director, marketing, Toro Ag Americas. “One of the ways we accomplish this is through our commitment to the APR Recycling Demand Champions Campaign which puts an emphasis on ensuring recyclability and contributing to a circular economy.”
Launched in 2018, the APR Recycling Demand Champions Campaign has grown exponentially in its first three years. In its first year, the program increased demand for PCR by 6.8 million pounds. In its second year, the program increased demand for PCR by 25.9 million pounds.
“We are thrilled with the growth we have experienced over the past year, particularly during the challenges the world faced in 2020,” says Ali Briggs-Ungerer, APR’s director of market development. “While the crisis caused by the pandemic rages on, many big-name brand companies that had previously announced great initiatives to use more PCR in their products scaled back their sustainability goals. The companies participating in the APR Recycling Demand Champions Campaign are true leaders.”
Collectively, the APR Demand Champions increased their PCR purchasing by 175.4 million pounds in 2020. This level of demand increase has resulted in major economic and environmental benefits. This includes preventing greenhouse gas emissions equivalent to 45,494 passenger vehicles driven for one year, creating 2,000 jobs in plastics recycling, and providing a new life for a years’ worth of all the plastic recyclables from a city the size of Chicago.