March 22 2021 08:07 AM

Move marks Green Group’s entrance into the Tulsa market.

Green Group, Raleigh, North Carolina, recently added turf care company Touch' N Grow to the Green Group platform and entered the Tulsa, Oklahoma, market under the Green Group brand. Touch' N Grow merged its business with Eastern Turf Maintenance, who joined Green Group last year. Touch' N Grow will now service customers under the Eastern Turf Maintenance brand.

“Everyone in this area knows and respects Eastern Turf Maintenance,” says Bruce Ludlow, Touch' N Grow owner. “They have been serving Triangle area customers for more than two decades. That, combined with the ability to come on board and be a part of the exciting things Green Group is doing in the industry, was too good to pass up.”

Green Group entered the Tulsa, Oklahoma, market, opening its first location using the Green Group brand. Green Group Tulsa will be led by Green Group’s regional director, Benjamin Allen, a Tulsa resident. Allen is excited to build on his experience and relationships in the area to form a new team locally. He will continue working with the other brands in the Green Group family as well. Green Group Tulsa is currently serving customers in the greater Tulsa area.

“We've got a lot growing with Green Group, and I am looking forward to being able to nurture that growth right here in Oklahoma,” says Allen.

“We want to show that there is more than one way to grow,” says Keith Freeman, founder and CEO of Green Group. “We are expanding organically under leaders in the Green Group family and honoring the legacies of respected, well-established brands across the nation. That means creating unique partnership opportunities crafted around individual circumstances. In some cases, we are partnering with owners who are ready to retire; in other cases, they want to continue working and benefit from the synergies, support and growth opportunities we have to offer at Green Group.”