Jobber, Edmonton, Alberta, a provider of home service management software, released its Home Service Economic Report: Q1 2021 Edition, which showcases market trends and insights pertaining to the performance of the home service category throughout 2020 and the beginning of 2021. Consumer spending in home service started growing faster than pre-pandemic levels by the end of 2020, and continues to do so into 2021, with the category reaching record revenue growth in March.
The home service category had a slow start to the year, but activity quickly accelerated throughout the quarter. According to the report, the category experienced a record-breaking 32% year-over-year growth in new work scheduled.
“Throughout the pandemic, and now as we continue our path towards recovery, home service businesses have continued to prove their reliability and resilience,” says Sam Pillar, CEO and co-founder at Jobber. “With consumer spending on home services outpacing pre-pandemic levels and technology adoption within the category continuing to rise, these battle-tested entrepreneurs are prepared to take advantage of what is expected to be a prosperous second quarter.”
Jobber’s Home Service Economic Reports are compiled using proprietary data aggregated from over 100,000 residential cleaners, landscapers, HVAC technicians, window washers, plumbers, and others who use the platform. That data is also compared to various sources of government data. In addition to analyzing the overall home service category, the report provides insights into key segments such as cleaning, contracting, and green, as well as industry trends related to technology adoption and how it impacts a business’ ability to get work, do work, invoice and get paid.
A key finding from the report is that spring arrived early for the green segment. New work scheduled in the green segment, which includes landscaping, lawn care and other outdoor services, has had consistent positive growth throughout the pandemic and into this year, with revenue following a similar pattern. February 2021 experienced growth of 37% that levelled the following month.
“Although the first quarter of this year started off slow, it quickly ramped up to a point where March was a record-setting month for many of the growth metrics we track,” says Abheek Dhawan, vice president, business operations at Jobber. “This is the third straight quarter with positive growth for the home service category. The overall resilience and recovery of these businesses has been remarkable, and we look forward to supporting them as they reach new levels of success throughout this year.”