May 17 2021 08:29 AM

Move expands the manufacturer’s presence in Europe.

Brillion, Wisconsin-based manufacturer AriensCo. acquired Germany-based AS-Motor. The move complements AriensCo’s strategic international growth plans.

AS-Motor is a third-generation family-run enterprise and has been a manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. Headquartered in Buhlertann, Germany, AS-Motor products are sold through 300 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

“We’re happy to welcome AS-Motor into the AriensCo family of brands,” says Dan Ariens, chairman and CEO of AriensCo. “The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both company’s reach across Europe.”

AriensCo has locations in the United Kingdom and Scandinavia and has more than 150 employees and 750 dealers across the U.K., Norway, Denmark and Sweden.