May 24 2021 07:39 AM

The sales partnership covers Southern California and Hawaii.

The Toro Company, Bloomington, Minnesota, partnered its irrigation and lighting business with Gentile & Associates Inc., a manufacturer representation firm with expertise in commercial landscape irrigation. The G&A team will represent Toro- and Irritrol-branded commercial irrigation offerings, which includes drip and low-volume irrigation products, high-efficiency spray bodies and nozzles and a portfolio of Central Control and Commercial controller systems.

This partnership centers on expanding Toro’s commercial irrigation presence across Southern California and Hawaii through G&A specifier and landscape architect relationships and professional sales team.

“We are very excited to partner with Gentile & Associates and look forward to the unquestionable benefit their presence will bring within of our sales organization,” says John Torosian, national specification sales manager for Toro. “The G&A team brings experience, professionalism and capability to the team, and we’re thrilled to have them on board.”

“Toro’s culture of fostering long-standing relationships with customers very much reflects the culture we’ve built here at Gentile & Associates,” says Steven Kim, president of Gentile & Associates Inc. “Couple that culture with a strong portfolio of existing and exciting new products on the horizon, and you have a winning formula. We are excited for this new opportunity and the mutual success this partnership will yield.”