May 28 2021 06:57 AM

The transaction will close at the end of the year.

Advanced Turf Solutions Inc. reached an agreement to form a new company that will acquire substantially all of the assets of Valley Green Inc., a distributor headquartered in Holyoke, Massachusetts.

The transaction is scheduled to close at the end of the year, at which time the new company plans to hire the existing team of sales and support staff of Valley Green and continue to operate under the Valley Green name.

“Valley Green customers can expect the same exceptional service but with access to more product offerings in the future,” says Chuck Dooley, founder and president of Valley Green.

George Furrer will become Valley Green’s general manager at the company’s headquarters in Holyoke.

“Chuck will continue to be part of Valley Green going forward,” says Furrer. “As founder of the company, an Army veteran and great guy, we’re lucky to have him continue the customer-first legacy he’s built over 30 years serving the New England turf market.”

“A partnership with George Furrer and Advanced Turf Solutions is a natural fit as I plan for the future of Valley Green,” says Dooley. “Our values and business philosophies are nearly identical, and I can trust that Valley Green customers and employees will be taken care of for years to come.”

“Our intention is for the new company to grow Valley Green’s business while maintaining its high service level, increasing supply, offering support and opportunities for employees, and continuing the business philosophy that has made Valley Green successful for over three decades,” says Alex Cannon, Advanced Turf Solutions’s co-founder and chairman of the board.