June 17 2021 09:34 AM

Initiatives include new Spanish SiteOne Universities, increased recruitment efforts and more.

SiteOne Landscape Supply, Roswell, Georgia, released a series of new bilingual initiatives to support the green industry. The newest offering includes four Spanish-taught courses during the upcoming virtual SiteOne University, beginning July 20, 2021. Courses that will be taught in Spanish include basics of irrigation installation and proper water management, introduction to low voltage lighting in the landscape, certified drainage contractor and labeling and safety during application.

Additional coursework taught during SiteOne University includes business taught by Marty Grunder of The Grow Group, irrigation, lighting, hardscaping, tree care and erosion control and drainage.

“More than 1,500 contractors have participated in one of 10 virtual SiteOne University events this year,” says Christina Moore, senior events manager at SiteOne Landscape Supply. “Latino customers have been in many of our online classrooms and have provided great feedback about the coursework. We recognize that our customers have various needs, and we pledge to support them through various initiatives.”

Launched nearly one year ago, SiteOne’s Spanish website, siteone.com/es, has received 13,948 visits. New Latino-focused initiatives consist of emphasized recruitment of bilingual branch associates and bilingual campaign advertisements that are promoted on social media, websites and radio platforms.

“The work that is being done today is only the beginning,” says Moore. “Expect additional materials to support our Spanish/English language customers because SiteOne is here to serve all of the green industry.”

Registration is open for the July 20 virtual event. The University training opportunities are open to everyone.