Fecon LLC, Lebanon, Ohio, has started a rebranding effort which stresses the user experience rather than just machinery for both experiences land clearing contractors and those new to the business with a new website. Emphasizing the safety, production and reliability inherent within each mulching tractor, mulching attachment, forestry attachment and accessory, the streamlined site is easily accessible from laptops or mobile devices. It includes intuitive architecture which is easier to navigate. An interactive “application roadmap” makes it fast and easy for users to find mulching solutions to suit their situation.
“Experienced land clearing contractors have different needs than those entering the business, and this makes it easy for both to find what they are looking for,” says Mike Kucharski, Fecon vice president of marketing and dealer development. “Customers with a fleet of equipment working every day can quickly find information on the parts they need or upgrades to their current equipment. Those seeking to get into mulching, whether on their own property or as a mulching contractor, have broader information needs which we also meet. The shift from machinery to the user experience is subtle, but profound, with a holistic approach.”
In addition to reducing the number of pages by more than 20%, the streamlined site includes links to videos, a function which identifies parts for all Fecon products and information on careers at Fecon.