July 28 2021 10:33 AM

EcoCore business will be led by industry veteran Michael Maravich.

Cary, North Carolina-based Atticus LLC, a branded-generic pesticide manufacturer, is rebranding its professional non-crop market business to EcoCore. The business fights pests and contributes to the safety and comfort of people; the beautification of our surroundings and the protection of personal property and critical infrastructure.

Atticus recruited industry veteran Michael Maravich to serve as vice president, EcoCore markets. Maravich brings extensive knowledge, proven leadership and an established industry network to the EcoCore team. In addition, he has served on the boards of directors of Project Evergreen and Responsible Industry for a Sound Environment, of which Atticus is now a member. From identifying needs and bringing new products to market, Maravich’s experience in agriculture and non-crop businesses allows him to provide a comprehensive view of pest management.

“This industry has been my passion for my whole career. Building off my recent experience in agriculture, I’m inspired to come back to my roots in non-crop and grow the EcoCore markets at Atticus,” says Maravich. “Aligning my passion and experience with the Atticus purpose-driven attitude and a strategy that is committed to desired outcomes with an unwavering commitment to help elevate our customers’ ability to serve their industries and enhance daily life.”

The Maravich-led EcoCore team will optimize the current portfolio and continue to develop and drive product development going forward. “With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich says.

On a refreshed Atticus website homepage, visitors will see a balanced split between agriculture and EcoCore business segments. The search function within each sector enables users to quickly identify the product, active ingredient and make product comparisons that will help them find the right fit for their specific needs. From there each product page includes specimen labels, state registrations and product information.