LawnStarter and Lawn Love will operate as separate brands, led by Steve Corcoran, LawnStarter co-founder and CEO. LawnStarter’s headquarters will stay in Austin. Jeremy Yamaguchi, Lawn Love founder and CEO, is remaining with the combined company.
“The combination of LawnStarter and Lawn Love will further propel growth of the on-demand economy for lawn care and other outdoor services,” says Corcoran. “Joining forces enables LawnStarter and Lawn Love to be even more disruptive together as we continue to revolutionize the outdoor services industry.”
LawnStarter and Lawn Love are graduates of two prominent accelerators, Techstars and Y Combinator. The companies have benefited from a rise in on-demand marketplaces with companies such as Uber, Lyft, Doordash and GrubHub.
Yamaguchi says his company’s acquisition by LawnStarter allows both businesses to better capitalize on the growth of on-demand, tech-enabled services since the outset of the pandemic.
“This deal effectively teleports both Lawn Love and LawnStarter years into the future,” Yamaguchi says. “It’s a dramatic acceleration toward our goal of empowering small business owners by providing the technology and tools to help them grow their businesses, compete with the big guys and ultimately thrive.”