The program, which is celebrating its 15th year in 2021, provides complimentary basic lawn care and landscape maintenance services to military personnel with a deployed family member.
As the title sponsor of GreenCare for Troops, Nufarm will contribute $75,000 to the award-winning initiative. Nufarm’s five-year investment in the program is paying off in the improved health and well-being of military families, and a growing and sustained green space footprint.
In the last year, GreenCare for Troops has added 365 new volunteers and achieved a volunteer-to-family match rate above 70%. Along with its sister program, SnowCare for Troops, GreenCare for Troops volunteers deliver lawn care and landscape services valued at $2 million annually to military families across the United States.
Since the program’s inception in 2006, GreenCare for Troops initiative has seen more than 11,000 military families, and more than 6,000 green industry professionals register to receive or provide these much-needed services.
“For us at Nufarm, GreenCare for Troops is personal, and we’re proud to be the title sponsor again this year,” says Blaine Pinkerton, vice president of turf and ornamental sales at Nufarm. “We all know men and women who gave their time, their strength, and in some cases their lives for this nation we call home. It’s an honor to serve those serving our country, and whether or not we as individuals chose to serve in the armed services, we all are thankful for those that have.”
The contribution will be used to enhance and expand the national program that is managed by non-profit Project EverGreen. This will include increased outreach for volunteer recruitment and communications to families, volunteers, and the media, as well as adding promotional and logistical resources required to grow the GreenCare for Troops database and serve more military families.
“Nufarm’s incredible ongoing support to this invaluable program is making a significant difference in the lives of military families and contractor volunteers across the country,” says Cindy Code, Project EverGreen executive director. “This ardent support has helped GreenCare for Troops build upon its success and, ultimately, bring safe and healthy yards and landscapes to families in need of relief and peace in a green setting.”
In addition to Nufarm as the title sponsor, platinum partners include Toro and SiteOne Landscape Supply, and silver partners Arborjet/Ecologel and the Propane Education & Research Council. Affiliate partners include the Connecticut Grounds Keepers Association and the Florida Nursery, Growers and Landscape Association.
The GreenCare for Troops program is endorsed by the National Association of Landscape Professionals.