Oct. 23 2020
If you think about it, many existing customers might be interested in some type of upgrade.
Oct. 22 2020
Consider your website as your 24/7 salesperson on the internet who must deliver the latest information to potential customers.
Sept. 30 2020
Your first job as boss is continued employee motivation and connection.
Sept. 18 2020
It’s critical to get the job right because it’s your reputation on the line.
Aug. 28 2020
Meet the inventor of the 12v lighting system.
Aug. 10 2020
Customer convenience is just one reason to create a Google My Business listing.
July 24 2020
We do know 2020 will be a year unlike any other, and it’s our job as business managers to navigate the unknowns ahead.
July 17 2020
Nightingale developed fixtures that could be hidden in plain sight, a trait of a very skilled magician.
June 26 2020
If you’re ecstatic to be back to work, it’s OK to tell your customers you missed working with them.
June 19 2020
As with any product, it is important to do the research first.
May 26 2020
When your workers stand out as safety-conscious, your clients are reassured they chose the right team.
May 22 2020
As with most things related to homeownership, landscape lighting systems require ongoing maintenance and tuneups.
April 24 2020
The goal of this lighting is to draw people in and create more business.
April 17 2020
Think about who you are talking to when creating marketing messaging.
March 14 2020
Manufacturers write specifications for the protection of their contractors and customers.
Feb. 28 2020
Every email you send is a representation of you and your company.
Feb. 14 2020
If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.
Jan. 24 2020
Like in that old game show, our clients really want to know what makes us so special for their job.
Jan. 17 2020
As the era of LED light sources evolves, the practice of hot plugging should be avoided.
Dec. 20 2019
Learn how you can optimize the story you tell to inform your customers about your products or services.