If you think about it, many existing customers might be interested in some type of upgrade.

Consider your website as your 24/7 salesperson on the internet who must deliver the latest information to potential customers.

Your first job as boss is continued employee motivation and connection.

It’s critical to get the job right because it’s your reputation on the line.

Meet the inventor of the 12v lighting system.

Customer convenience is just one reason to create a Google My Business listing.

We do know 2020 will be a year unlike any other, and it’s our job as business managers to navigate the unknowns ahead.

Nightingale developed fixtures that could be hidden in plain sight, a trait of a very skilled magician.

If you’re ecstatic to be back to work, it’s OK to tell your customers you missed working with them.

As with any product, it is important to do the research first.

When your workers stand out as safety-conscious, your clients are reassured they chose the right team.

As with most things related to homeownership, landscape lighting systems require ongoing maintenance and tuneups.

The goal of this lighting is to draw people in and create more business.

Think about who you are talking to when creating marketing messaging.

Manufacturers write specifications for the protection of their contractors and customers.

Every email you send is a representation of you and your company.

If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.

Like in that old game show, our clients really want to know what makes us so special for their job.

As the era of LED light sources evolves, the practice of hot plugging should be avoided.

Learn how you can optimize the story you tell to inform your customers about your products or services.