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Current Issue
Recent Issues
Archive
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Green Industry Outlook
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From the Editor
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Keep lighting tools tidy
Kevin Smith
Night Lighting
Jan. 22 2021
Performing routine maintenance on equipment and keeping inventory in check is just as important as maintaining a previously installed lighting job.
Plan your post-pandemic 2021
Gary Horton
Industry Insights
Nov. 30 2020
It’s time to get excited again, to lay your tracks to the future.
Lighting for safer environments
Kevin Smith
Night Lighting
Nov. 23 2020
Safety and security are two top reasons a landscape lighting system should be installed.
Lessons learned from the past
Kevin Smith
Night Lighting
Oct. 23 2020
If you think about it, many existing customers might be interested in some type of upgrade.
5 website quick fixes
Stacie Zinn Roberts
Marketing Matters
Oct. 22 2020
Consider your website as your 24/7 salesperson on the internet who must deliver the latest information to potential customers.
Lead with heart
Gary Horton
Industry Insights
Sept. 30 2020
Your first job as boss is continued employee motivation and connection.
Check your work
Kevin Smith
Night Lighting
Sept. 18 2020
It’s critical to get the job right because it’s your reputation on the line.
Pioneers of landscape lighting – Part 2
Kevin Smith
Night Lighting
Aug. 28 2020
Meet the inventor of the 12v lighting system.
Make friends with Google
Stacie Zinn Roberts
Marketing Matters
Aug. 10 2020
Customer convenience is just one reason to create a Google My Business listing.
Resiliency facing continued COVID-19
Gary Horton
Industry Insights
July 24 2020
We do know 2020 will be a year unlike any other, and it’s our job as business managers to navigate the unknowns ahead.
Pioneers of landscape lighting – Part 1
Kevin Smith
Night Lighting
July 17 2020
Nightingale developed fixtures that could be hidden in plain sight, a trait of a very skilled magician.
Marketing through the crisis
Stacie Zinn Roberts
Marketing Matters
June 26 2020
If you’re ecstatic to be back to work, it’s OK to tell your customers you missed working with them.
Use fixtures for their intended purpose
Kevin Smith
Night Lighting
June 19 2020
As with any product, it is important to do the research first.
Hit a grand slam with safety
Gary Horton
Industry Insights
May 26 2020
When your workers stand out as safety-conscious, your clients are reassured they chose the right team.
Tune up your lighting
Kevin Smith
Night Lighting
May 22 2020
As with most things related to homeownership, landscape lighting systems require ongoing maintenance and tuneups.
Light restaurants right
Kevin Smith
Night Lighting
April 24 2020
The goal of this lighting is to draw people in and create more business.
3 keys to target marketing
Stacie Zinn Roberts
Marketing Matters
April 17 2020
Think about who you are talking to when creating marketing messaging.
Read the fine print
Kevin Smith
Night Lighting
March 14 2020
Manufacturers write specifications for the protection of their contractors and customers.
Write better emails
Stacie Zinn Roberts
Marketing Matters
Feb. 28 2020
Every email you send is a representation of you and your company.
Aim higher
Kevin Smith
Night Lighting
Feb. 14 2020
If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.
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