March 14 2020
Manufacturers write specifications for the protection of their contractors and customers.
Feb. 28 2020
Every email you send is a representation of you and your company.
Feb. 14 2020
If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.
Jan. 24 2020
Like in that old game show, our clients really want to know what makes us so special for their job.
Jan. 17 2020
As the era of LED light sources evolves, the practice of hot plugging should be avoided.
Dec. 20 2019
Learn how you can optimize the story you tell to inform your customers about your products or services.
Dec. 13 2019
Take a look back at some of the lighting highlights of 2019 that are worth revisiting.
Nov. 22 2019
Never assume that your traditional way of doing things is necessarily the best way.
Nov. 8 2019
Examine different IP ratings and what they mean relative to landscape lighting components.
Oct. 25 2019
Adding lighting to hardscapes adds warmth and helps make outdoor living environments even cozier and more inviting.
Sept. 27 2019
Running a business well requires astute planning for the knowns, but even more importantly the unknowns we’ll face.
Sept. 19 2019
The industrial look design trend that began in the early 2000s has grown in popularity ever since.
July 26 2019
Whoever or whatever symbolizes your company’s culture, make sure your people know what it is and that they reflect the values it represents.
July 19 2019
Summer is a great time to explore lighting for a tiki- or tropical-themed landscape.
July 12 2019
July is Smart Irrigation Month, and there’s no better time to get the word out about the efforts you’re making to help your clients understand the importance of efficient water use.
June 28 2019
Thanks to innovation, we’ve moved light-years beyond the simple on-at-dusk, off-at-dawn functionality to sophisticated Bluetooth and Wi-Fi-enabled app-based control systems.
June 13 2019
Doing these things will help keep your clients happy with your service for years to come.
June 12 2019
did you ever stop to think about what goes into all those messages you receive and who is behind them?
May 31 2019
Night demos are not only good for the customer — but doing them is also a great way to educate yourself about the landscape lighting business.
April 25 2019
Proper thermal management along with choosing LED light sources with the right wavelengths can successfully reduces insect interest.