The goal of this lighting is to draw people in and create more business.

Think about who you are talking to when creating marketing messaging.

Manufacturers write specifications for the protection of their contractors and customers.

Every email you send is a representation of you and your company.

If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.

Like in that old game show, our clients really want to know what makes us so special for their job.

As the era of LED light sources evolves, the practice of hot plugging should be avoided.

Learn how you can optimize the story you tell to inform your customers about your products or services.

Take a look back at some of the lighting highlights of 2019 that are worth revisiting.

Never assume that your traditional way of doing things is necessarily the best way.

Examine different IP ratings and what they mean relative to landscape lighting components.

Adding lighting to hardscapes adds warmth and helps make outdoor living environments even cozier and more inviting.

Running a business well requires astute planning for the knowns, but even more importantly the unknowns we’ll face.

The industrial look design trend that began in the early 2000s has grown in popularity ever since.

Whoever or whatever symbolizes your company’s culture, make sure your people know what it is and that they reflect the values it represents.

Summer is a great time to explore lighting for a tiki- or tropical-themed landscape.

July is Smart Irrigation Month, and there’s no better time to get the word out about the efforts you’re making to help your clients understand the importance of efficient water use.

Thanks to innovation, we’ve moved light-years beyond the simple on-at-dusk, off-at-dawn functionality to sophisticated Bluetooth and Wi-Fi-enabled app-based control systems.

Doing these things will help keep your clients happy with your service for years to come.

did you ever stop to think about what goes into all those messages you receive and who is behind them?