While the year may be coming to an end, it also marks the beginning of strategic planning for the upcoming year.

Many outdoor lighting manufacturers have designed very interesting and ornate fixtures.

Wise marketers understand that content marketing is about educating your prospects and helping them make wiser choices.

What we have as an industry is truly special. And the passion you have for what you do is both palpable and contagious.

When designing a circadian rhythm friendly lighting system, consider effects with warmer kelvin temperatures.

Something every business needs to ask is, “Who is our who (your core customer)?

Video can solve a lot of selling and marketing challenges if used correctly.

The good news is, people want the services you offer, but keeping up with demand is challenging if you don't have the right help...

Don’t lose track of shoppers before they convert into buyers.