June 26 2020
If you’re ecstatic to be back to work, it’s OK to tell your customers you missed working with them.
June 19 2020
As with any product, it is important to do the research first.
May 26 2020
When your workers stand out as safety-conscious, your clients are reassured they chose the right team.
May 22 2020
As with most things related to homeownership, landscape lighting systems require ongoing maintenance and tuneups.
April 24 2020
The goal of this lighting is to draw people in and create more business.
April 17 2020
Think about who you are talking to when creating marketing messaging.
March 14 2020
Manufacturers write specifications for the protection of their contractors and customers.
Feb. 28 2020
Every email you send is a representation of you and your company.
Feb. 14 2020
If you begin a sales pitch with a lower-end product, you may likely be leaving money on the table.
Jan. 24 2020
Like in that old game show, our clients really want to know what makes us so special for their job.
Jan. 17 2020
As the era of LED light sources evolves, the practice of hot plugging should be avoided.
Dec. 20 2019
Learn how you can optimize the story you tell to inform your customers about your products or services.
Dec. 13 2019
Take a look back at some of the lighting highlights of 2019 that are worth revisiting.
Nov. 22 2019
Never assume that your traditional way of doing things is necessarily the best way.
Nov. 8 2019
Examine different IP ratings and what they mean relative to landscape lighting components.
Oct. 25 2019
Adding lighting to hardscapes adds warmth and helps make outdoor living environments even cozier and more inviting.
Sept. 27 2019
Running a business well requires astute planning for the knowns, but even more importantly the unknowns we’ll face.
Sept. 19 2019
The industrial look design trend that began in the early 2000s has grown in popularity ever since.
July 26 2019
Whoever or whatever symbolizes your company’s culture, make sure your people know what it is and that they reflect the values it represents.
July 19 2019
Summer is a great time to explore lighting for a tiki- or tropical-themed landscape.